Tuesday, July 7, 2009

Communication

Diagram 1. A simple comunication of a sender transfering information to a sender.
There is much discussion in the academic world of communication as to what actually constitutes communication. Currently, many definitions of communication are used in order to conceptualize the processes by which people navigate and assign meaning. Communication is also understood as the exchanging of understanding. Additionally the biocommunication theory investigates communicative processes within and among non-humans such as bacteria, animals, fungi and plants.
We might say that communication consists of transmitting information from one person to another. In fact, many scholars of communication take this as a working definition, and use Lasswell's maxim, "who says what to whom in what channel with what effect," as a means of circumscribing the field of communication theory.

A simple communication model with a sender transferring a message containing information to a receiver.
Other commentators suggest that a ritual process of communication exists, one not artificially divorceable from a particular historical and social context.
Communication stands so deeply rooted in human behaviors and the structures of society that scholars have difficulty thinking of it while excluding social or behavioral events. Because communication theory remains a relatively young field of inquiry and integrates itself with other disciplines such as philosophy, psychology, and sociology, one probably cannot yet update expect a consensus conceptualization of communication across disciplines.
Currently, there is no paradigm from which communication scholars may work. One of the issues facing scholars is the possibility that establishing a communication metatheory will negate their research and stifle the broad body of knowledge in which communication functions.


The nature of communication has been argued about since the beginning of Western culture. Socrates and Plato reflect on language and communication in the Socratic dialogues, particularly in the Cratylus. Aristotle attempted to work out a theory of communication and language; in The Rhetoric he primarily focused on the art of persuasion, and in De Interpretatione he discusses the elements of language and the relation of language and logic.
Theological, humanistic and rhetorical viewpoints and theories dominated the discipline prior to the twentieth century, when more scientific methodologies and insights from information theory, psychology, sociology, linguistics and advertising began to influence communication thought and practice.


No comments:

Post a Comment